Test bank for Strategic Market Management 10th Edition David A. Aaker



❤️ Complete Test bank for Strategic Market Management 10th Edition David A. Aaker
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Test bank for Strategic Market Management 10th Edition David A. Aaker
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Test bank for Strategic Market Management, 10th Edition, David A. Aaker

Test bank for Strategic Market Management, 10th Edition, David A. Aaker

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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Chapter 1 Strategic Market Management—An Introduction and Overview 1

What Is a Business Strategy?

Strategic Market Management

Marketing and Its Role in Strategy


Chapter 2 External and Customer Analysis 

External Analysis

The Scope of Customer Analysis


Customer Motivations

Unmet Needs

Chapter 3 Competitor Analysis 

Identifying Competitors—Customer-Based Approaches

Identifying Competitors—Strategic Groups

Potential Competitors

Competitor Analysis—Understanding Competitors

Competitor Strengths and Weaknesses

The Competitive Strength Grid

Obtaining Information on Competitors

Chapter 4 Market/Submarket Analysis 

Dimensions of a Market/Submarket Analysis

Emerging Submarkets

Actual and Potential Market or Submarket Size

Market and Submarket Growth

Market and Submarket Profitability Analysis

Cost Structure

Distribution Systems

Market Trends

Key Success Factors

Risks in High-Growth Markets

Chapter 5 Environmental and Strategic Analyses

Environmental Analysis

Strategic Analysis

From Analysis to Strategy


Chapter 6 Creating Advantage: Customer Value Leadership 

Alternative Value Propositions

Customer Value Leadership

Managing for Customer Value Leadership

Chapter 7 Building and Managing Customer Relationships 

The Customer Decision Journey

Managing Customer Experience

Toward Long-Term Customer Relationships

Chapter 8 Creating Valuable Customers 

The Purchase Funnel

Customer Lifetime Models and Strategy Effectiveness

Customers as Valuable Assets

Chapter 9 Building and Managing Brand Equity 

Brand Awareness

Brand Loyalty

Brand Associations

Brand Identity

Chapter 10 Toward a Strong Brand Relationship 

Understanding and Prioritizing Brand Touchpoints

Focusing on the Customer’s Sweet Spot

How to Create or Find a Customer Sweet Spot

Get Beyond Functional Benefits

Broadening the Concept of a Brand

Chapter 11 Energizing the Business 

Innovating the Offering

Energizing the Brand and Marketing

Increasing the Usage of Existing Customers

Chapter 12 Leveraging the Business 

Which Assets and Competencies Can Be Leveraged?

Expanding the Scope of the Offering

New Markets

Evaluating Business Leveraging Options

The Mirage of Synergy

Chapter 13 Creating New Businesses 

Create “Must Haves,” Rendering Competitors Irrelevant

The Innovator’s Advantage

Managing Category Perceptions

Creating New Business Arenas

From Ideas to Market

Chapter 14 Global Strategies 

Motivations Underlying Global Strategies

Standardization vs. Customization

Expanding the Global Footprint

Strategic Alliances

Global Marketing Management

Chapter 15 Setting Priorities for Businesses and Brands

The Business Portfolio

Divestment or Liquidation

The Milk Strategy

Prioritizing and Trimming the Brand Portfolio

Chapter 16 Harnessing the Organization 

Customer-Centric Organizational Cultures

Customer-Centric Competencies

Customer-Centric Organizational Structure

Metrics and Incentives for Customer Centricity

Leading for Customer Centricity

Customer-Centric Talent

Chapter 17 How Marketing Activities Create Value for Companies 

The Impact of Customer and Brand Equity on Firm Revenues

The Effect of Marketing Assets on Firm Value

How Markets Value Marketing Assets

Managing Marketing to Contribute to Firm Value

Case Studies

The Energy Bar Industry

Assessing the Impact of Changes in the Environment

Creating a New Brand for a New Business

Competing Against the Industry Giant

Leveraging a Brand Asset

Appendix A: Internal Analysis

Appendix B: Planning Forms

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Test bank for Strategic Market Management, 10th Edition, David A. Aaker



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