Test bank for Strategic Management 2nd edition by Frank T. Rothaermel
Test bank for Strategic Management 2nd edition by Frank T. Rothaermel
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality, user-friendliness, rigor, and relevance by combining theory, empirical research, and practical applications. This new edition is meant to help students get ready for the challenges they will face as managers in the 21st century’s globalized and tumultuous business world. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights to show students how companies get and keep a competitive edge..
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Part One: Strategy Analysis
Chapter 1: What Is Strategy, and Why Is It Important?
Chapter 2: Strategic Leadership: Managing the Strategy Process
Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5: Competitive Advantage, Firm Performance, and Business Models
Part Two: Strategy Formulation
Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7: Business Strategy: Innovation and Entrepreneurship
Chapter 8: Corporate Strategy: Vertical Integration and Diversification
Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances
Chapter 10: Global Strategy: Competing Around the WorldPart Three: Strategy Implementation
Chapter 11: Organisational Design: Structure, Culture, and Control
Chapter 12: Corporate Governance and Business Ethics
Part Four: MINICASES
CASE 1: Does Facebook Have a Strategy
CASE 2: Michael Phelps: The Greatest Olympian
CASE 3: Teach for America: Inspiring Future Leaders
CASE 4: Strategy and Serendipity: A Billion-Dollar Bonanza
CASE 5: The Wonder from Sweden: Is IKEA's Success Sustainable
CASE 6: Starbucks: Re-creating Its Uniqueness
CASE 7: LVMH in China: Building Its Empire of Desire
CASE 8: GE under Jack Welch vs. Jeffrey Immelt
CASE 9: Competing on Business Models: Google vs. Microsoft
CASE 10: From Good to Great to Gone: The Rise and Fall of Circuit City
CASE 11: China Li Ning Challenges Nike and adidas
CASE 12: Which Automotive Technology Will Win?
CASE 13: Is Porsche Killing the Golden Goose?
CASE 14: The Rise of Samsung Electronics
CASE 15: Yummy Yum! Competitive Advantage in China
CASE 16: BYD – “Build Your Dreams” in America
CASE 17: Alibaba and China's E-Commerce: “Open Sesame” Comes True
CASE 18: The Premature Death of a Google Forerunner at Microsoft
CASE 19: Sony Structure and Competitive Disadvantage
CASE 20: USB Billion-Dollar Ethics ScandalsHow to Conduct A Case Analysis
Test bank for Strategic Management 2nd edition by Frank T. Rothaermel
