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Test bank for Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore

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Test bank for Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore
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Test bank for Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore

Test bank for Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Table of Content

Preface About the Authors
Part I: THE PROFESSION
Chapter 1. The Nature of Public Relations
Chapter 2. The History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS
Chapter 5. Research: Understanding Public Opinion
Chapter 6. Strategic Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: THE PUBLICS
Chapter 9. Social Media and Traditional Media Relations
Chapter 10. Employee Communication
Chapter 11. Community Relations
Chapter 12. Consumer Relations and Marketing
Chapter 13. Investor Relations
Part IV: THE PRACTICE
Chapter 14. Public Affairs: Relations with Government
Chapter 15. Public Relations in Nonprofit Organizations
Chapter 16. Corporate Public Relations
Appendix 1: Writing
Appendix 2: Speechmaking
Appendix 3: Video
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Test bank for Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore