Test Bank for Principles of Marketing 9th Canadian Edition Kotler
Test Bank for Principles of Marketing 9th Canadian Edition Kotler
Principles of Marketing has been recognized as the gold standard of Marketing texts due to its accessibility and breadth anchored by solid academic grounding while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.
TABLE OF CONTENTS
Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Social Responsibility and Ethics
Chapter 5: Managing Marketing Information to Gain Customer Insights
Chapter 6: Consumer Markets and Consumer Buyer Behaviour
Chapter 7: Business Markets and Business Buyer Behaviour
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, and Brands
Chapter 10: New Product Development and Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising and Public Relations
Chapter 16: Personal Selling and Sales Promotion
Chapter 17: Direct and Online Marketing
Part 4: Extending Marketing
Chapter 18: Creating Competitive Advantage
Chapter19: The Global Marketplace
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Test Bank for Principles of Marketing 9th Canadian Edition Kotler
