Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann

Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann

Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann

Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition’s succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book provides an excellent ongoing reference for students pursuing business careers. Instructor’s remark, “”The Froeb/McCann/Shor/Ward textbook is designed for decision makers. Each chapter provides logical steps to solve common but misunderstood business problems. The books candor and novelty make for easy, enjoyable reading

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Preface: Teaching Students to Solve Problems
SECTION I Problem Solving and Decision Making
1 Introduction: What This Book Is About
2 The One Lesson of Business
3 Benefits, Costs, and Decisions
4 Extent (How Much) Decisions
5 Investment Decisions: Look Ahead and Reason Back
SECTION II Pricing, Costs, and Profits
6 Simple Pricing
7 Economies of Scale and Scope
8 Understanding Markets and Industry Changes
9 Relationships Between Industries: The Forces Moving Us Toward
Long-Run Equilibrium
10 Strategy: The Quest to Keep Profit from Eroding
11 Foreign Exchange, Trade, and Bubbles
SECTION III Pricing for Greater Profit
12 More Realistic and Complex Pricing
13 Direct Price Discrimination
14 Indirect Price Discrimination
SECTION IV Strategic Decision Making
15 Strategic Games
16 Bargaining
SECTION V Uncertainty
17 Making Decisions with Uncertainty
18 Auctions
19 The Problem of Adverse Selection
20 The Problem of Moral Hazard
SECTION VI Organizational Design
21 Getting Employees to Work in the Firm’s Best Interests
22 Getting Divisions to Work in the Firm’s Best Interests
23 Managing Vertical Relationships
SECTION VII Wrapping Up
24 You Be the Consultant
Epilogue: Can Those Who Teach, Do?
Glossary
Index

Test bank for Managerial Economics 3rd edition Luke M. Froeb, Brian T. McCann