Test bank for International Marketing 10th edition by Michael R. Czinkota
Test bank for International Marketing 10th edition by Michael R. Czinkota
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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Part One: The International Marketing Environment
Ch 1: Global Environmental Drivers
Learning Objectives
International Marketing Defined
The Importance of World Trade
Opportunities and Challenges in International Marketing
The Goals of This Book
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Appendix A: A Brief Review of Marketing
Appendix B: Geographical Perspectives on International Marketing
Ch 2: International Trade Frameworks and Policy
Learning Objectives
The Historical Dimension
Transnational Institutions Affecting World Trade
Trade Positions Compared
The Impact of Trade and Investment
Policy Responses to Trade Problems
A Strategic Outlook for Trade and Investment Policies
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 3: The Role of Culture
Learning Objectives
Culture Defined
The Elements of Culture
Cultural Analysis
The Training Challenge
Making Culture Work for Marketing Success
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 4: The Economic Environment
Learning Objectives
Market Characteristics
Regional Economic Integration
Emerging Markets
Developing Markets
Economic Integration and the International Marketer
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 5: The Political and Legal Environment
Learning Objectives
Home-Country Political and Legal Environment
Host-Country Political and Legal Environment
International Relationships
Ethical Issues
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Part 1: Cases: Super Foods: Camu Camu in Peru
African Producers in the Cut Flower and Foliage Trade
Part Two: Finding Global Customers
Ch 6: Consumer, Industrial, and Government Markets
Learning Objectives
Drivers of the Global Consumer
The Global Consumer
Influences on the Global Consumer
Country-of-Origin Effects
The Industrial Buyer
Influences on the Global Industrial Buyer
The Government Buyer
Marketing to Global Consumers
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 7: Strategic Planning
Learning Objectives
Global Marketing
Globalization Drivers
The Strategic Planning Process
The Local Company in the Global Environment
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 8: Analyzing People and Markets
Learning Objectives
Defining the Issue
International and Domestic Research
Recognizing the Need for Research
The Benefits of Research
Determining Research Objectives
Determining Secondary Information Requirements
The Primary Research Process
The International Information System
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Appendix A: Information Sources for Marketing Issues
Appendix B: The Structure of a Country Commercial Guide
Ch 9: Market Entry and Expansion
Learning Objectives
Stimuli to Internationalize
Change Agents
Going International
Export
Licensing and Franchising
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 10: Marketing Organization, Implementation, and Control
Learning Objectives
Organizational Structure
Implementation
Control
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Part 2: Cases: Working towards Better Vision
La Casa de Las Botas
Part Three: The Global Marketing Mix
Ch 11: Product Management and Global Brands
Learning Objectives
Product Variables
The Market Environment
Product Characteristics
Company Considerations
Global Product Development
Managing the Brand Portfolio
Product Counterfeiting
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 12: Global Marketing of Services
Learning Objectives
Differences between Services and Goods
The Role of Services in the U.S. Economy
The Role of Services in the World Economy
Global Transformations of Services
International Trade Problems in Services
Corporate Involvement in International Services Marketing
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 13: Advertising, Promotion, and Sales
Learning Objectives
The Marketing Communications Process
Planning Promotional Campaigns
Other Promotional Elements
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 14: Pricing Strategies and Tactics
Learning Objectives
Price Dynamics
The Setting of Export Prices
Terms of Sale
Terms of Payment
Getting Paid for Exports
Managing Foreign Exchange Risk
Sources of Export Financing
Leasing
Pricing within Individual Markets
Pricing Coordination
Transfer Pricing
Countertrade
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 15: Global Distribution and Logistics
Learning Objectives
Channel Structure
Channel Design
Channel Management
E-Commerce
International Logistics
International Transportation Issues
The International Shipment
International Inventory Issues
International Storage Issues
International Packaging Issues
Management of International Logistics
Logistics and Security
Recycling and Reverse Logistics
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Appendix A: Elements of a Distributor Agreement
Part 3: Cases: Toyota Incident
The Bell Boing V-22
Part Four: Leadership in Global Marketing
Ch 16: Social Networks and Communication
Learning Objectives
Social Networks: Key to Online Relationships
The Rise of Social Media
Marketing Dimensions of Social Media
Challenges of Social Media
Social Media and International Communications
Social Media around the World
Social Media Success Strategies in International Marketing
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 17: Leadership, Corporate Social Responsibility, and Sustainability
Learning Objectives
Leadership
Corporate Social Responsibility
Sustainability
Curative Marketing
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Ch 18: New Directions and Challenges
Learning Objectives
International Drivers-A Marketer’s External Environment
The Marketer of the Future-Strategic Efforts
Summary
Key Terms
Questions for Discussion
Internet Exercises
Recommended Readings
Endnotes
Appendix A: Finding Your Calling: Jobs and Careers in International Marketing
Part 4: Cases: Thai Food in Europe
China: The Next Aerospace Giant?
Test bank for International Marketing 10th edition by Michael R. Czinkota
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