Test Bank for Business Communication Process and Product 7th Edition Mary Ellen Guffey
Test Bank for Business Communication Process and Product 7th Edition Mary Ellen Guffey
BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, BC: PP offers the most up-to-date and best-researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Additional ISBNs
053846626X, 0538466251, 1111811768, 1133455646, 9780538466264, 9781111811761, 9781133455646, 9781111547066
Table of Contents
Guffey … It’s Just That Easy
Innovative Features With Guffey…It’s Just That Easy
Improvements: What’s New in Business Communication: Process And Product, 7e
Brief Contents
Contents
Appreciation for Support
About the Authors
Unit 1: Communication Foundations
Ch 1: Effective and Ethical Communication at Work
Communication Skills and You
Thriving as a Knowledge Worker in the Information Age
Trends Affecting You in Today’s Dynamic Workplace
Understanding the Process of Communication
Overcoming Interpersonal Communication Barriers
Communicating in Business Organizations
Improving the Flow of Information in Organizations
Looking at Business and Ethics
Examining Ethics in the Workplace
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resources
Chat About It
Grammar and Mechanics C.L.U.E. Review 1
Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Becoming a Team Player in Professional Groups
Preparing to Work With Groups and Teams
Planning and Participating in Face-to-Face Workplace Meetings
Using Effective Practices and Technologies in Virtual Meetings
Listening in the Workplace
Communicating Through Nonverbal Messages
Developing a Competitive Edge With Professionalism and Business Etiquette Skills
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 2
Ch 3: Intercultural Communication
The Increasing Importance of Intercultural Communication
Culture and Communication
The Benefits of Intercultural Proficiency
Effective Communication in Intercultural Settings
Ethics Across Cultures
Advantages and Challenges of Workforce Diversity
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 3
Unit 2: The Writing Process
Ch 4: Planning Business Messages
Understanding the Writing Process for Business Messages
Analyzing Your Purpose and Selecting Your Channel
Anticipating the Audience
Adapting to the Task and Audience
Writing in Teams
Adapting to Legal and Ethical Responsibilities
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 4
Ch 5: Organizing and Writing Business Messages
Gathering Information Through Research
Organizing Ideas
Composing the First Draft
Creating Effective Sentences
Drafting Powerful Paragraphs
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 5
Ch 6: Revising Business Messages
Applying Phase 3 of the Writing Process
Revising for Conciseness
Revising for Clarity
Designing Documents for Readability
Proofreading
Evaluating
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 6
Unit 3: Workplace Communication
Ch 7: Electronic Messages and Digital Media
Preparing and Composing Professional E-Mail Messages
Using Instant Messaging and Texting Professionally
Using Podcasts or Webcasts, Blogs, and Wikis for Business
Negotiating Social and Professional Networking Sites
Best Practices for Using Electronic Media Smartly, Safely, and Professionally
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 7
Ch 8: Positive Messages
Successful Positive Messages Start With the Writing Process
Positive Messages: E-Mails, Memos, and Letters
Routine Request and Response Messages
Instruction Messages
Direct Claims
Adjustments
Goodwill Messages
International Messages
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 8
Ch 9: Negative Messages
Conveying Negative News Effectively
Examining Negative News Strategies
Analyzing the Components of Effective Negative Messages
Refusing Typical Requests
Handling Bad News With Customers
Delivering Bad News Within Organizations
Presenting Bad News in Other Cultures
Summary of Learning Objectives
Chapter Review
Critical Thinking
Writing Improvement Exercises
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 9
Ch 10: Persuasive and Sales Messages
Understanding Persuasion and How to Use It Effectively and Ethically
Blending Four Major Elements in Successful Persuasive Messages
Requesting Favors and Actions, Making Claims, and Delivering Complaints
Writing Persuasive Messages Within Organizations
Planning and Composing Effective Direct-Mail and E-mail Sales Messages
Comparing Persuasion in High- and Low-Context Cultures
Developing Persuasive Press Releases
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resources
Chat About It
Grammar and Mechanics C.L.U.E. Review 10
Unit 4: Reports, Proposals, and Presentations
Ch 11: Report and Research Basics
Understanding Report Essentials
Applying the 3-x-3 Writing Process to Reports
Gathering Information From Secondary Sources
Gathering Information From Primary Sources
Documenting Information
Creating Effective Visual Aids
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
Grammar and Mechanics C.L.U.E. Review 11
Ch 12: Informal Business Reports
Interpreting Data
Drawing Conclusions and Making Recommendations
Organizing Data
Writing Short Informational Reports
Preparing Short Analytical Reports
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Self-Contained Report Activities
Chat About It
Grammar/Mechanics C.L.U.E. Review 12
Ch 13: Proposals, Business Plans, and Formal Business Reports
Preparing Informal Proposals
Preparing Formal Proposals
Creating Effective Business Plans
Writing Formal Business Reports
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Chat About It
Grammar/Mechanics C.L.U.E. Review 13
Ch 14: Business Presentations
Preparing Effective Oral Presentations
Organizing the Content for a Powerful Impact
Building Audience Rapport Like a Pro
Planning Visual Aids and Multimedia Presentations
Designing an Impressive Multimedia Presentation
Analyzing an Effective Presentation
Polishing Your Delivery and Following Up
Organizing Team-Based Written and Oral Presentations
Adapting Presentations to Intercultural Audiences
Improving Telephone and Voice Mail Skills
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 14
Unit 5: Employment Communication
Ch 15: The Job Search, Résumés, and Cover Letters
Preparing for a Successful Job Search
Conducting a Successful Job Search
Creating a Customized Résumé
Organizing Your Information Into Effective Résumé Categories
Optimizing Your Résumé for Today’s Technologies
Applying the Final Touches to Your Résumé
Creating a Customized, Persuasive Cover Letter
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 15
Ch 16: Interviewing and Following Up
The Job Interview: Understanding Its Importance, Purposes, and Types
Before the Interview
Traveling to and Arriving at Your Interview
During the Interview
Answering Typical Interview Questions
Closing the Interview
After the Interview
Other Employment Documents and Follow-Up Messages
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Video Resource
Chat About It
Grammar and Mechanics C.L.U.E. Review 16
Appendix A: Grammar and Mechanics Guide
Competent Language Usage Essentials (C.L.U.E.)
How This Grammar and Mechanics Guide Can Help You
How to Use This Grammar and Mechanics Guide
Grammar and Mechanics Guidelines
Grammar
Appendix B: Document Format Guide
E-Mail
Business Letters
Appendix C: Documentation Guide
Appendix D: Correction Symbols
Key to Grammar and Mechanics C.L.U.E. Exercises
Notes
Acknowledgments
Index
Guffey … It’s Just That Easy
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