Test bank for Business Communication Polishing Your Professional Presence 1st Canadian Edition by Barbara G. Shwom

Test bank for Business Communication Polishing Your Professional Presence 1st Canadian Edition by Barbara G. Shwom

Test bank for Business Communication Polishing Your Professional Presence 1st Canadian Edition by Barbara G. Shwom

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.

This first Canadian edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares students for social and communicative challenges they will face as business people.

Table of Contents

Part 1: Establishing Context and Basics

Chapter 1 Becoming a successful Business Communicator

Chapter 2 Managing the Communication Process: Analyzing, Composing, Evaluating (ACE)

Part 2: Working with Others

Chapter 3 Who Am I? Understanding Interpersonal Communication Styles (NEW!)

Chapter 4 Who Are You? Understanding Intercultural Communication and Workplace Diversity (NEW!)

Chapter 5 What Are the Tools and What Are the Rules? Communication Technologies in the Workplace (NEW!)

Chapter 6 How Can We Be Better, Together? Collaboration and Productivity (NEW!)

Part 3: Delivering Effective Messages

Chapter 7 Communicating Routine Messages and Building Goodwill

Chapter 8 Communicating Persuasive Messages

Chapter 9 Communicating Bad News Messages

Part 4: Researching, Proposing, Reporting, and Presenting

Chapter 10 Finding and Evaluating Business information

Chapter 11 Preparing Effective Business Reports and Persuasive Business Proposals (NEWLY COMBINED)

Chapter 12 Preparing and Delivering Business Presentations

Appendix A (NEW!)

Communicating Your Professional Brand:

Social Media, Resumes, Cover Letters, and Interviews

Appendix B (NEW!)

Questions to Ask about Key Communications Technologies

Appendix C

Formats for Business Documents

Appendix D

Documentation and Reference Styles

Free Sample Test bank for Business Communication Polishing Your Professional Presence 1st Canadian Edition by Barbara G. Shwom

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Test bank for Business Communication Polishing Your Professional Presence 1st Canadian Edition by Barbara G. Shwom