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**Table of Contents**

Chapter 1: Introduction

1.1 Problem Solving and Decision Making

1.2 Quantitative Analysis and Decision Making

1.3 Quantitative Analysis

1.4 Models of Cost, Revenue, and Profit

1.5 Management Science Techniques

Summary

Glossary

Problems

Case Problem Scheduling a Golf League

Appendix 1.1 Using Excel for Breakeven Analysis

Chapter 2: An Introduction to Linear Programming

2.1 A Simple Maximization Problem

2.2 Graphical Solution Procedure

2.3 Extreme Points and the Optimal Solution

2.4 Computer Solution of the Par, Inc., Problem

2.5 A Simple Minimization Problem

2.6 Special Cases

2.7 General Linear Programming Notation

Summary

Glossary

Problems

Case Problem 1 Workload Balancing

Case Problem 2 Production Strategy

Case Problem 3 Hart Venture Capital

Appendix 2.1 Solving Linear Programs with Excel Solver

Appendix 2.2 Solving Linear Programs with LINGO

Chapter 3: Linear Programming: Sensitivity Analysis and Interpretation of Solution

3.1 Introduction to Sensitivity Analysis

3.2 Graphical Sensitivity Analysis

3.3 Sensitivity Analysis: Computer Solution

3.4 Limitations of Classical Sensitivity Analysis

3.5 The Electronic Communications Problem

Summary

Glossary

Problems

Case Problem 1 Product Mix

Case Problem 2 Investment Strategy

Case Problem 3 Truck Leasing Strategy

Appendix 3.1 Sensitivity Analysis with Excel Solver

Appendix 3.2 Sensitivity Analysis with LINGO

Chapter 4: Linear Programming Applications in Marketing, Finance, and Operations Management

4.1 Marketing Applications

4.2 Financial Applications

4.3 Operations Management Applications

Summary

Problems

Case Problem 1 Planning an Advertising Campaign

Case Problem 2 Schneider’s Sweet Shop

Case Problem 3 Textile Mill Scheduling

Case Problem 4 Workforce Scheduling

Case Problem 5 Duke Energy Coal Allocation

Appendix 4.1 Excel Solution of Hewlitt Corporation Financial Planning Problem

Chapter 5: Advanced Linear Programming Applications

5.1 Data Envelopment Analysis

5.2 Revenue Management

5.3 Portfolio Models and Asset Allocation

5.4 Game Theory

Summary

Glossary

Problems

Chapter 6: Distribution and Network Models

6.1 Supply Chain Models

6.2 Assignment Problem

6.3 Shortest-Route Problem

6.4 Maximal Flow Problem

6.5 A Production and Inventory Application

Summary

Glossary

Problems

Case Problem 1 Solutions Plus

Case Problem 2 Supply Chain Design

Appendix 6.1 Excel Solution of Transportation, Transshipment, and Assignment Problems

Chapter 7: Integer Linear Programming

7.1 Types of Integer Linear Programming Models

7.2 Graphical and Computer Solutions for an All-Integer Linear Program

7.3 Applications Involving 0-1 Variables

7.4 Modeling Flexibility Provided by 0-1 Integer Variables

Summary

Glossary

Problems

Case Problem 1 Textbook Publishing

Case Problem 2 Yeager National Bank

Case Problem 3 Production Scheduling with Changeover Costs

Case Problem 4 Applecore Children’s Clothing

Appendix 7.1 Excel Solution of Integer Linear Programs

Appendix 7.2 LINGO Solution of Integer Linear Programs

Chapter 8: Nonlinear Optimization Models

8.1 A Production Application-Par, Inc., Revisited

8.2 Constructing an Index Fund

8.3 Markowitz Portfolio Model

8.4 Blending: The Pooling Problem

8.5 Forecasting Adoption of a New Product

Summary

Glossary

Problems

Case Problem 1 Portfolio Optimization with Transaction Costs

Case Problem 2 Cafe Compliance in the Auto Industry

Appendix 8.1 Solving Nonlinear Problems with Excel Solver

Appendix 8.2 Solving Nonlinear Problems with LINGO

Chapter 9: Project Scheduling: PERT/CPM

9.1 Project Scheduling Based on Expected Activity Times

9.2 Project Scheduling Considering Uncertain Activity Times

9.3 Considering Time-Cost Trade-Offs

Summary

Glossary

Problems

Case Problem 1 R. C. Coleman

Appendix 9.1 Finding Cumulative Probabilities for Normally Distributed Random Variables

Chapter 10: Inventory Models

10.1 Economic Order Quantity (EOQ) Model

10.2 Economic Production Lot Size Model

10.3 Inventory Model with Planned Shortages

10.4 Quantity Discounts for the EOQ Model

10.5 Single-Period Inventory Model with Probabilistic Demand

10.6 Order-Quantity, Reorder Point Model with Probabilistic Demand

10.7 Periodic Review Model with Probabilistic Demand

Summary

Glossary

Problems

Case Problem 1 Wagner Fabricating Company

Case Problem 2 River City Fire Department

Appendix 10.1 Development of the Optimal Order Quantity (Q) Formula for the EOQ Model

Appendix 10.2 Development of the Optimal Lot Size (Q*) Formula for the Production Lot Size Model

Chapter 11: Waiting Line Models

11.1 Structure of a Waiting Line System

11.2 Single-Server Waiting Line Model with Poisson Arrivals and Exponential Service Times

11.3 Multiple-Server Waiting Line Model with Poisson Arrivals and Exponential Service Times

11.4 Some General Relationships for Waiting Line Models

11.5 Economic Analysis of Waiting Lines

11.6 Other Waiting Line Models

11.7 Single-Server Waiting Line Model with Poisson Arrivals and Arbitrary Service Times

11.8 Multiple-Server Model with Poisson Arrivals, Arbitrary Service Times, and No Waiting Line

11.9 Waiting Line Models with Finite Calling Populations

Summary

Glossary

Problems

Case Problem 1 Regional Airlines

Case Problem 2 Office Equipment, Inc.

Chapter 12: Simulation

12.1 What-If Analysis

12.2 Simulation of Sanotronics Problem

12.3 Inventory Simulation

12.4 Waiting Line Simulation

12.5 Simulation Considerations

Summary

Glossary

Problems

Case Problem 1 Four Corners

Case Problem 2 Harbor Dunes Golf Course

Case Problem 3 County Beverage Drive-Thru

Appendix 12.1 Probability Distributions for Random Variables

Appendix 12.2 Simulation with Analytic Solver

Chapter 13: Decision Analysis

13.1 Problem Formulation

13.2 Decision Making without Probabilities

13.3 Decision Making with Probabilities

13.4 Risk Analysis and Sensitivity Analysis

13.5 Decision Analysis with Sample Information

13.6 Computing Branch Probabilities with Bayes’ Theorem

13.7 Utility Theory

Summary

Glossary

Problems

Case Problem 1 Property Purchase Strategy

Case Problem 2 Lawsuit Defense Strategy

Case Problem 3 Rob’s Market

Case Problem 4 College Softball Recruiting

Appendix 13.1 Decision Trees with Analytic Solver

Chapter 14: Multicriteria Decisions

14.1 Goal Programming: Formulation and Graphical Solution

14.2 Goal Programming: Solving More Complex Problems

14.3 Scoring Models

14.4 Analytic Hierarchy Process

14.5 Establishing Priorities Using AHP

14.6 Using AHP to Develop an Overall Priority Ranking

Summary

Glossary

Problems

Case Problem 1 EZ Trailers, Inc.

Appendix 14.1 Scoring Models with Excel

Chapter 15: Time Series Analysis and Forecasting

15.1 Time Series Patterns

15.2 Forecast Accuracy

15.3 Moving Averages and Exponential Smoothing

15.4 Linear Trend Projection

15.5 Seasonality

Summary

Glossary

Problems

Case Problem 1 Forecasting Food and Beverage Sales

Case Problem 2 Forecasting Lost Sales

Appendix 15.1 Forecasting with Excel Data Analysis Tools

Appendix 15.2 Using the Excel Forecast Sheet

Appendices

Appendix A: Building Spreadsheet Models

Appendix B: Areas for the Standard Normal Distribution

Appendix C: Values of e-lambda

Appendix D: References and Bibliography

Appendix E: Self-Test Solutions and Answers to Even-Numbered Exercises (Online)

Index

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