Sale!

Test bank for MKTG 8, 8th Edition Charles W. Lamb

$35.00

Format : Digital copy DOC DOCX PDF RTF in “ZIP file”.

Time: Immediately after payment is completed

Categories : Solution manuals, TestBank

All the chapters are included.

Download Free Sample

Need Information : Live Chat

SKU: SKU00000059 Category:

Description

Test bank for MKTG 8, 8th Edition Charles W. Lamb

Test bank for MKTG 8, 8th Edition Charles W. Lamb

MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools such as animated figures, video cases, games, career tools, timely blog on marketing concepts, and more – all at a value-based price and proven to increase retention and outcomes.

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management.
14. Marketing Channels and Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.

If you require any further information, let me know. using Live Chat or Contact Us

Test bank for MKTG 8, 8th Edition Charles W. Lamb