Description
Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon
Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon
Based on the authors’ market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
PART 1 Introduction to E-commerce
1 THE REVOLUTION IS JUST BEGINNING
Learning Objectives
Pinterest: A Picture Is Worth A Thousand Words
1.1 E-commerce: The Revolution Is Just Beginning
1.2 E-commerce: A Brief History
1.3 Understanding E-commerce: Organizing Themes
1.4 Case Study: The Pirate Bay: The World’s Most Resilient Copyright Infringer?
1.5 Review
Key Concepts
Questions
Projects
2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
Learning Objectives
Tweet Tweet: What’s Your Business Model?
2.1 E-commerce Business Models
2.2 Major Business-to-Consumer (B2C) Business Models
2.3 Major Business-to-Business (B2B) Business Models
2.4 E-commerce Enablers
2.5 How the Internet and the Web Change Business: Strategy, Structure, and Process
2.6 Case Study: Pandora and the Freemium Business Model
2.7 Review
Key Concepts
Questions
Projects
PART 2 Technology Infrastructure for E-commerce
3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM
Learning Objectives
Google Glass: Augment My Reality
3.1 The Internet: Technology Background
3.2 The Internet Today
3.3 The Future Internet Infrastructure
3.4 The Web
3.5 The Internet and the Web: Features and Services
3.6 Mobile Apps: The Next Big Thing Is Here
3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand
3.8 Review
Key Concepts
Questions
Projects
4 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS
Learning Objectives
Tommy Hilfiger Replatforms
4.1 Imagine Your E-commerce Presence
4.2 Building an E-commerce Presence: A Systematic Approach
4.3 Choosing Software and Hardware
4.4 Other E-Commerce Site Tools
4.5 Developing a Mobile Web Site and Building Mobile Applications
4.6 Case Study: Orbitz Charts Its Mobile Trajectory
4.7 Review
Key Concepts
Questions
Projects
5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
Learning Objectives
Cyberwar: MAD 2.0
5.1 The E-commerce Security Environment
5.2 Security Threats in the E-commerce Environment
5.3 Technology Solutions
5.4 E-commerce Payment Systems
5.5 Electronic Billing Presentment and Payment
5.6 Case Study: Online Payment Marketplace: Goat Rodeo
5.7 Review
Key Concepts
Questions
Projects
PART 3 Business Concepts and Social Issues
6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
Learning Objectives
Facebook: Does Social Marketing Work?
6.1 Consumers Online: the Internet Audience and Consumer Behavior
6.2 Digital Commerce Marketing and Advertising Strategies and Tools
6.3 Understanding the Costs and Benefits of Online Marketing Communications
6.4 Case Study: Instant Ads: Real-Time Marketing on Exchanges
6.5 Review
Key Concepts
Questions
Projects
7 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
Learning Objectives
Internet Free Speech: Who Decides?
7.1 Understanding Ethical, Social, and Political Issues in E-commerce
7.2 Privacy and Information Rights
7.3 Intellectual Property Rights
7.4 Governance
7.5 Public Safety and Welfare
7.6 Case Study: The Google Books Settlement: Is It Fair?
7.7 Review
Key Concepts
Questions
Projects
PART 4 E-commerce in Action
8 ONLINE RETAIL AND SERVICES
Learning Objectives
Blue Nile Sparkles for Your Cleopatra
8.1 Online Retail
8.2 Online Retail Business Models
8.3 Online Services
8.4 Online Financial Services
8.5 Online Travel Services
8.6 Online Career Services
8.7 Case Study: OpenTable: Your Reservation Is Waiting
8.8 Review
Key Concepts
Questions
Projects
9 ONLINE CONTENT AND MEDIA
Learning Objectives
YouTube and the Emerging Internet Broadcasting System (IBS)
9.1 Online Content
9.2 The Online Publishing Industry
9.3 The Online Entertainment Industry
9.4 Case Study: Zynga Bets on Online Games
9.5 Review
Key Concepts
Questions
Projects
10 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
Learning Objectives
Social Network Fever Spreads to the Professions
10.1 Social Networks and Online Communities
10.2 Online Auctions
10.3 E-commerce Portals
10.4 Case Study: eBay Evolves
10.5 Review
Key Concepts
Questions
Projects
11 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Learning Objectives
Volkswagen Builds Its B2B Platform
11.1 B2B E-commerce and Supply Chain Management
11.2 Net Marketplaces
11.3 Private Industrial Networks
11.4 Case Study: Elemica: Cooperation, Collaboration, and Community
Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon
