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Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon

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Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon

Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon

Based on the authors’ market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

PART 1 Introduction to E-commerce

1 THE REVOLUTION IS JUST BEGINNING

Learning Objectives

Pinterest: A Picture Is Worth A Thousand Words

1.1 E-commerce: The Revolution Is Just Beginning

1.2 E-commerce: A Brief History

1.3 Understanding E-commerce: Organizing Themes

1.4 Case Study: The Pirate Bay: The World’s Most Resilient Copyright Infringer?

1.5 Review

Key Concepts

Questions

Projects

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

Learning Objectives

Tweet Tweet: What’s Your Business Model?

2.1 E-commerce Business Models

2.2 Major Business-to-Consumer (B2C) Business Models

2.3 Major Business-to-Business (B2B) Business Models

2.4 E-commerce Enablers

2.5 How the Internet and the Web Change Business: Strategy, Structure, and Process

2.6 Case Study: Pandora and the Freemium Business Model

2.7 Review

Key Concepts

Questions

Projects

PART 2 Technology Infrastructure for E-commerce

3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

Learning Objectives

Google Glass: Augment My Reality

3.1 The Internet: Technology Background

3.2 The Internet Today

3.3 The Future Internet Infrastructure

3.4 The Web

3.5 The Internet and the Web: Features and Services

3.6 Mobile Apps: The Next Big Thing Is Here

3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand

3.8 Review

Key Concepts

Questions

Projects

4 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS

Learning Objectives

Tommy Hilfiger Replatforms

4.1 Imagine Your E-commerce Presence

4.2 Building an E-commerce Presence: A Systematic Approach

4.3 Choosing Software and Hardware

4.4 Other E-Commerce Site Tools

4.5 Developing a Mobile Web Site and Building Mobile Applications

4.6 Case Study: Orbitz Charts Its Mobile Trajectory

4.7 Review

Key Concepts

Questions

Projects

5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS

Learning Objectives

Cyberwar: MAD 2.0

5.1 The E-commerce Security Environment

5.2 Security Threats in the E-commerce Environment

5.3 Technology Solutions

5.4 E-commerce Payment Systems

5.5 Electronic Billing Presentment and Payment

5.6 Case Study: Online Payment Marketplace: Goat Rodeo

5.7 Review

Key Concepts

Questions

Projects

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS

Learning Objectives

Facebook: Does Social Marketing Work?

6.1 Consumers Online: the Internet Audience and Consumer Behavior

6.2 Digital Commerce Marketing and Advertising Strategies and Tools

6.3 Understanding the Costs and Benefits of Online Marketing Communications

6.4 Case Study: Instant Ads: Real-Time Marketing on Exchanges

6.5 Review

Key Concepts

Questions

Projects

7 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

Learning Objectives

Internet Free Speech: Who Decides?

7.1 Understanding Ethical, Social, and Political Issues in E-commerce

7.2 Privacy and Information Rights

7.3 Intellectual Property Rights

7.4 Governance

7.5 Public Safety and Welfare

7.6 Case Study: The Google Books Settlement: Is It Fair?

7.7 Review

Key Concepts

Questions

Projects

PART 4 E-commerce in Action

8 ONLINE RETAIL AND SERVICES

Learning Objectives

Blue Nile Sparkles for Your Cleopatra

8.1 Online Retail

8.2 Online Retail Business Models

8.3 Online Services

8.4 Online Financial Services

8.5 Online Travel Services

8.6 Online Career Services

8.7 Case Study: OpenTable: Your Reservation Is Waiting

8.8 Review

Key Concepts

Questions

Projects

9 ONLINE CONTENT AND MEDIA

Learning Objectives

YouTube and the Emerging Internet Broadcasting System (IBS)

9.1 Online Content

9.2 The Online Publishing Industry

9.3 The Online Entertainment Industry

9.4 Case Study: Zynga Bets on Online Games

9.5 Review

Key Concepts

Questions

Projects

10 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

Learning Objectives

Social Network Fever Spreads to the Professions

10.1 Social Networks and Online Communities

10.2 Online Auctions

10.3 E-commerce Portals

10.4 Case Study: eBay Evolves

10.5 Review

Key Concepts

Questions

Projects

11 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

Learning Objectives

Volkswagen Builds Its B2B Platform

11.1 B2B E-commerce and Supply Chain Management

11.2 Net Marketplaces

11.3 Private Industrial Networks

11.4 Case Study: Elemica: Cooperation, Collaboration, and Community

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Test Bank for E Commerce Essentials 1st Edition Kenneth Laudon