Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon


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Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon

Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon

E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

Part 1 Introduction to E-Commerce
Chapter 1 The Revolution Is Just Beginning
Learning Objectives
1.1 The First Thirty Seconds: Why You Should Study E-Commerce
1.2 Introduction to E-Commerce
What is E-Commerce?
The Difference between E-Commerce and E-Business
Technological Building Blocks Underlying E-Commerce: The Internet, Web, and Mobile Platform
Major Trends in E-Commerce
1.3 Unique Features of E-Commerce Technology
Global Reach
Universal Standards
Information Density
Personalization and Customization
Social Technology: User-Generated Content and Social Networks
1.4 Types of E-Commerce
Business-To-Consumer (B2C) E-Commerce
Business-To-Business (B2B) E-Commerce
Consumer-To-Consumer (C2C) E-Commerce
Mobile E-Commerce (M-Commerce)
Social E-Commerce
Local E-Commerce
1.5 E-Commerce: A Brief History
E-Commerce 1995–2000: Invention
E-Commerce 2001–2006: Consolidation
E-Commerce 2007–Present: Reinvention
Assessing E-Commerce: Successes, Surprises, and Failures
1.6 Understanding E-Commerce: Organizing Themes
Technology: Infrastructure
Business: Basic Concepts
Society: Taming The Juggernaut
1.7 Academic Disciplines Concerned with E-Commerce
Technical Approaches
Behavioral Approaches
1.8 Careers in E-Commerce
The Company
Position: Category Specialist in The E-Commerce Retail Program
Preparing for The Interview
Possible First Interview Questions
1.9 Case Study Pinterest A Picture Is Worth a Thousand Words
Case Study Questions
1.10 Review
Key Concepts
Chapter 2 E-commerce Business Models and Concepts
Learning Objectives
2.1 E-Commerce Business Models
Eight Key Elements of a Business Model
Value Proposition
Revenue Model
Market Opportunity
Competitive Environment
Competitive Advantage
Market Strategy
Organizational Development
Management Team
Raising Capital
Categorizing E-Commerce Business Models: Some Difficulties
2.2 Major Business-To-Consumer (B2C) Business Models
Community Provider
Content Provider
Transaction Broker
Market Creator
Service Provider
2.3 Major Business-To-Business (B2B) Business Models
Industry Consortia
Private Industrial Networks
2.4 How E-Commerce Changes Business: Strategy, Structure, and Process
Industry Structure
Industry Value Chains
Firm Value Chains
Firm Value Webs
Business Strategy
E-Commerce Technology and Business Model Disruption
2.5 Careers in E-Commerce
The Company
Position: Assistant Manager of E-Business
Preparing for The Interview
Possible First Interview Questions
2.6 Case Study Dollar Shave Club From Viral Video to $1 Billion in Just Five Years
Case Study Questions
2.7 Review
Key Concepts
Part 2 Technology Infrastructure for E-commerce
Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Learning Objectives
3.1 The Internet: Technology Background
The Evolution of The Internet: 1961—The Present
The Internet: Key Technology Concepts
Packet Switching
Transmission Control Protocol/Internet Protocol (TCP/IP)
IP Addresses
Domain Names, DNS, and URLs
Client/Server Computing
The Mobile Platform
The Internet “Cloud Computing” Model: Hardware and Software as a Service
Other Internet Protocols and Utility Programs
3.2 The Internet Today
The Internet Backbone
Internet Exchange Points
Tier 3 Internet Service Providers
Campus/Corporate Area Networks
Who Governs The Internet?
3.3 The Future Internet Infrastructure
Limitations of the Current Internet
The Internet2® Project
The First Mile and the Last Mile
Fiber Optics and the Bandwidth Explosion in the First Mile
The Last Mile: Mobile Internet Access
Telephone-based versus Computer Network-based Wireless Internet Access
Other Innovative Internet Access Technologies: Drones, Balloons, and White Space
The Future Internet
Latency Solutions
Guaranteed Service Levels and Lower Error Rates
Declining Costs
The Internet of Things
3.4 The Web
Markup Languages
HyperText Markup Language (HTML)
eXtensible Markup Language (XML)
Web Servers and Clients
Web Browsers
3.5 The Internet and The Web: Features and Services
Communication Tools
Messaging Applications
Online Message Boards
Internet Telephony
Video Conferencing, Video Chatting, and Telepresence
Search Engines
Downloadable and Streaming Media
Web 2.0 Applications and Services
Online Social Networks
Virtual Reality and Augmented Reality
Intelligent Digital Assistants
3.6 Mobile Apps: The Next Big Thing is Here
Platforms for Mobile Application Development
App Marketplaces
3.7 Careers in E-Commerce
The Company
Position: E-Commerce Specialist
Preparing for The Interview
Possible First Interview Questions
3.8 Case Study Akamai Technologies Attempting to Keep Supply Ahead of Demand
Case Study Questions
3.9 Review
Key Concepts
Chapter 4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Learning Objectives
4.1 Imagine Your E-Commerce Presence
What’s The Idea? (The Visioning Process)
Where’s The Money: Business and Revenue Model
Who and Where is The Target Audience?
What is The Ballpark? Characterize The Marketplace
Where’s The Content Coming From?
Know Yourself: Conduct a SWOT Analysis
Develop an E-Commerce Presence Map
Develop a Timeline: Milestones
How Much Will This Cost?
4.2 Building an E-Commerce Presence: A Systematic Approach
Planning: The Systems Development Life Cycle
Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements
System Design: Hardware and Software Platforms
Building The System: In-House versus Outsourcing
Build Your Own versus Outsourcing
Host Your Own versus Outsourcing
Testing The System
Implementation and Maintenance
Factors in Optimizing Website Performance
4.3 Choosing Software
Simple versus Multi-Tiered Website Architecture
Web Server Software
Site Management Tools
Dynamic Page Generation Tools
Application Servers
E-Commerce Merchant Server Software Functionality
Online Catalog
Shopping Cart
Credit Card Processing
Merchant Server Software Packages (E-Commerce Software Platforms)
Choosing an E-commerce Software Platform
4.4 Choosing Hardware
Right-Sizing Your Hardware Platform: The Demand Side
Right-Sizing Your Hardware Platform: The Supply Side
4.5 Other E-Commerce Site Tools
Website Design: Basic Business Considerations
Tools for Search Engine Optimization
Tools for Interactivity and Active Content
Common Gateway Interface (CGI)
Active Server Pages (ASP) and ASP.NET
Java, Java Server Pages (JSP), and JavaScript
ActiveX and VBScript
PHP, Ruby on Rails (RoR), and Django
Other Design Elements
Personalization Tools
The Information Policy Set
4.6 Developing a Mobile Website and Building Mobile Applications
Planning and Building a Mobile Presence
Mobile Presence: Design Considerations
Cross-Platform Mobile App Development Tools
Mobile Presence: Performance and Cost Considerations
4.7 Careers in E-Commerce
The Company
Position: UX Designer
Preparing for The Interview
Possible First Interview Questions
4.8 Case Study Dick’s Sporting Goods Taking Control of Its E-commerce Operations
Case Study Questions
4.9 Review
Key Concepts
Chapter 5 E-commerce Security and Payment Systems
Learning Objectives
5.1 The E-Commerce Security Environment
The Scope of The Problem
The Underground Economy Marketplace: The Value of Stolen Information
What is Good E-Commerce Security?
Dimensions of E-Commerce Security
The Tension Between Security and Other Values
Ease of Use
Public Safety and the Criminal Uses of the Internet
5.2 Security Threats in The E-Commerce Environment
Malicious Code
Potentially Unwanted Programs (PUPs)
Hacking, Cybervandalism, and Hacktivism
Data Breaches
Credit Card Fraud/Theft
Identity Fraud
Spoofing, Pharming, and Spam (Junk) Websites
Sniffing and Man-In-The-Middle Attacks
Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks
Insider Attacks
Poorly Designed Software
Social Network Security Issues
Mobile Platform Security Issues
Cloud Security Issues
Internet of Things Security Issues
5.3 Technology Solutions
Protecting Internet Communications
Symmetric Key Cryptography
Public Key Cryptography
Public Key Cryptography Using Digital Signatures and Hash Digests
Digital Envelopes
Digital Certificates and Public Key Infrastructure (PKI)
Limitations of PKI
Securing Channels of Communication
Secure Sockets Layer (SSL) and Transport Layer Security (TLS)
Virtual Private Networks (VPNs)
Wireless (Wi-Fi) Networks
Protecting Networks
Proxy Servers
Intrusion Detection and Prevention Systems
Protecting Servers and Clients
Operating System Security Enhancements
Anti-Virus Software
5.4 Management Policies, Business Procedures, and Public Laws
A Security Plan: Management Policies
The Role of Laws and Public Policy
Private and Private-Public Cooperation Efforts
Government Policies and Controls on Encryption
5.5 E-Commerce Payment Systems
Online Credit Card Transactions
Credit Card E-commerce Enablers
PCI-DSS Compliance
Limitations of Online Credit Card Payment Systems
Alternative Online Payment Systems
Mobile Payment Systems: Your Smartphone Wallet
Social/Mobile Peer-To-Peer Payment Systems
Regulation of Mobile Wallets and Rechargeable Cards
Digital Cash and Virtual Currencies
5.6 Electronic Billing Presentment and Payment
Market Size and Growth
EBPP Business Models
5.7 Careers in E-Commerce
The Company
The Position: Cybersecurity Threat Management Team Trainee
Preparing for The Interview
Possible First Interview Questions
5.8 Case Study The Mobile Payment Marketplace Goat Rodeo
Case Study Questions
5.9 Review
Key Concepts
Part 3 Business Concepts and Social Issues
Chapter 6 E-commerce Marketing and Advertising Concepts
Learning Objectives
6.1 Consumers Online: The Internet Audience and Consumer Behavior
Internet Traffic Patterns: The Online Consumer Profile
Intensity and Scope of Usage
Demographics and Access
Type of Internet Connection: Broadband and Mobile Impacts
Community Effects: Social Contagion in Social Networks
Consumer Behavior Models
Profiles of Online Consumers
The Online Purchasing Decision
Shoppers: Browsers and Buyers
What Consumers Shop for and Buy Online
Intentional Acts: How Shoppers Find Vendors Online
Why Some People Don’t Shop Online
Trust, Utility, and Opportunism in Online Markets
6.2 Digital Commerce Marketing and Advertising Strategies and Tools
Strategic Issues and Questions
The Website as a Marketing Platform: Establishing The Customer Relationship
Traditional Online Marketing and Advertising Tools
Search Engine Marketing and Advertising
Types of Search Engine Advertising
Social Search
Search Engine Issues
Display Ad Marketing
Banner Ads
Rich Media Ads
Video Ads
Native Advertising
Content Marketing
Advertising Networks
Advertising Exchanges, Programmatic Advertising, Real-Time Bidding
Display Advertising Issues
Ad Fraud.
Ad Blocking.
E-mail Marketing
Affiliate Marketing
Viral Marketing
Lead Generation Marketing
Social, Mobile, and Local Marketing and Advertising
Multi-Channel Marketing: Integrating Online and Offline Marketing
Other Online Marketing Strategies
Customer Retention Strategies
Personalization, One-to-One Marketing, and Interest-based Advertising (Behavioral Targeting)
Customization and Customer Co-Production
Customer Service
Pricing Strategies
Free and Freemium
Dynamic Pricing and Flash Marketing
Long Tail Marketing
6.3 Internet Marketing Technologies
The Revolution in Internet Marketing Technologies
Web Transaction Logs
Supplementing The Logs: Cookies and Other Tracking Files
Databases, Data Warehouses, Data Mining, and Big Data
Data Warehouses and Data Mining
Hadoop and the Challenge of Big Data
Marketing Automation and Customer Relationship Management (CRM) Systems
6.4 Understanding the Costs and Benefits of Online Marketing Communications
Online Marketing Metrics: Lexicon
How Well Does Online Advertising Work?
The Costs of Online Advertising
Marketing Analytics: Software for Measuring Online Marketing Results
6.5 Careers in E-Commerce
The Company
The Position: Digital Marketing Assistant
Preparing for The Interview
Possible First Interview Questions
6.6 Case Study Programmatic Advertising Real-Time Marketing
Case Study Questions
6.7 Review
Key Concepts
Chapter 7 Social, Mobile, and Local Marketing
Learning Objectives
7.1 Introduction to Social, Mobile, and Local Marketing
From Eyeballs to Conversations
From the Desktop to The Smartphone and Tablet
The Social, Mobile, Local Nexus
7.2 Social Marketing
Social Marketing Players
The Social Marketing Process
Facebook Marketing
Basic Facebook Features
Facebook Marketing Tools
Reactions Buttons
Brand Pages
News Feed Page Post Ads
Right-Hand Column Sidebar Ads
Facebook Live
Video Ads
Mobile Ads
Facebook Messenger
Facebook Exchange (FBX).
Starting a Facebook Marketing Campaign
Measuring Facebook Marketing Results
Twitter Marketing
Basic Twitter Features
Twitter Marketing Tools
Promoted Tweets.
Promoted Trends.
Promoted Accounts.
Enhanced Profile Pages.
Promoted Video.
Television Ad Retargeting.
Lead Generation Cards.
Mobile Ads.
Starting a Twitter Marketing Campaign
Measuring Twitter Marketing Results
Pinterest Marketing
Basic Pinterest Features
Pinterest Marketing Tools
Starting a Pinterest Marketing Campaign
Measuring Pinterest Marketing Results
Marketing on Other Social Networks: Instagram, Snapchat, and Linkedin
The Downside of Social Marketing
7.3 Mobile Marketing
Overview: M-Commerce Today
How People Actually Use Mobile Devices
In-App Experiences and In-App Ads
How the Multi-Screen Environment Changes the Marketing Funnel
Basic Mobile Marketing Features
The Technology: Basic Mobile Device Features
Mobile Marketing Tools: Ad Formats
Starting a Mobile Marketing Campaign
Measuring Mobile Marketing Results
7.4 Local and Location-Based Mobile Marketing
The Growth of Local Marketing
The Growth of Location-Based (Local) Mobile Marketing
Location-Based Marketing Platforms
Location-Based Mobile Marketing: The Technologies
Why is Local Mobile Attractive to Marketers?
Location-Based Marketing Tools
A New Lexicon: Location-Based Digital Marketing Features
Proximity Marketing with Beacons
Starting a Location-Based Marketing Campaign
Measuring Location-Based Marketing Results
7.5 Careers in E-Commerce
The Company
The Position: Social Media Associate
Preparing for The Interview
Possible First Interview Questions
7.6 Case Study Building a Brand with Social Marketing
Case Study Questions
7.7 Review
Key Concepts
Chapter 8 Ethical, Social, and Political Issues in E-commerce
Learning Objectives
8.1 Understanding Ethical, Social, and Political Issues in E-Commerce
A Model for Organizing The Issues
Basic Ethical Concepts: Responsibility, Accountability, and Liability
Analyzing Ethical Dilemmas
Candidate Ethical Principles
8.2 Privacy and Information Rights
What is Privacy?
Privacy in The Public Sector: Privacy Rights of Citizens
Privacy in The Private Sector: Privacy Rights of Consumers
Information Collected by E-commerce Companies
Key Issues in Online Privacy of Consumers
Marketing: Profiling, Behavioral Targeting, and Retargeting
Social Networks: Privacy and Self Revelation
Mobile Devices: Privacy Issues
Consumer Privacy Regulation and Enforcement: The FTC
Consumer Privacy Regulation: The Federal Communications Commission (FCC)
Privacy and Terms of Use Policies
Privacy Protection in Europe
Industry Self-Regulation
Technological Solutions
Privacy Protection as a Business
Privacy Advocacy Groups
Limitations on The Right to Privacy: Law Enforcement and Surveillance
8.3 Intellectual Property Rights
Types of Intellectual Property Protection
Copyright: The Problem of Perfect Copies and Encryption
Fair Use Doctrine
The Digital Millennium Copyright Act of 1998
Patents: Business Methods and Processes
E-commerce Patents
Trademarks: Online Infringement and Dilution
Trademarks and the Internet
Cybersquatting and Brandjacking
Trade Secrets
Challenge: Balancing The Protection of Property with Other Values
8.4 Governance
Can The Internet be Controlled?
Net Neutrality
8.5 Public Safety and Welfare
Protecting Children
Cigarettes, Gambling, and Drugs: Is The Web Really Borderless?
8.6 Careers in E-Commerce
The Company
Position: E-Commerce Privacy Research Associate
Preparing for The Interview
Possible First Interview Questions
8.7 Case Study The Pirate Bay Searching for a Safe Haven
Case Study Questions
8.8 Review
Key Concepts
Part 4 E-commerce in Action
Chapter 9 Online Retail and Services
Learning Objectives
9.1 The Online Retail Sector
The Retail Industry
Online Retailing
E-commerce Retail: The Vision
The Online Retail Sector Today
9.2 Analyzing The Viability of Online Firms
Strategic Analysis
Financial Analysis
9.3 E-Commerce in Action: E-Tailing Business Models
Virtual Merchants
Omni-Channel Merchants: Bricks-and-Clicks
Catalog Merchants
Common Themes in Online Retailing
9.4 The Service Sector: Offline and Online
9.5 Online Financial Services
Online Financial Consumer Behavior
Online Banking and Brokerage
Multi-Channel vs. Pure Online Financial Services Firms
Financial Portals and Account Aggregators
Online Mortgage and Lending Services
Online Insurance Services
Online Real Estate Services
9.6 Online Travel Services
Why are Online Travel Services So Popular?
The Online Travel Market
Online Travel Industry Dynamics
9.7 Online Career Services
It’s Just Information: The Ideal Web Business?
Online Recruitment Industry Trends
9.8 On-Demand Service Companies
9.9 Careers in E-Commerce
The Company
Position: Associate, E-Commerce Initiatives
Preparing for The Interview
Possible First Interview Questions
9.10 Case Study OpenTable Your Reservation Is Waiting
Case Study Questions
9.11 Review
Key Concepts
Chapter 10 Online Content and Media
Learning Objectives
10.1 Online Content
Content Audience and Market: Where are The Eyeballs and The Money?
Media Utilization: A Converging Digital Stream
Internet and Traditional Media: Cannibalization versus Complementarity
Media Revenues
Three Revenue Models for Digital Content Delivery: Subscription, A La Carte, and Advertising-Supported (Free and Freemium)
Online Content Consumption
Free or Fee: Attitudes About Paying for Content and the Tolerance for Advertising
Digital Rights Management (DRM) and Walled Gardens
Media Industry Structure
Media Convergence: Technology, Content, and Industry Structure
Technological Convergence
Content Convergence
Industry Structure Convergence
10.2 The Online Publishing Industry
Online Newspapers
From Print-centric to Digital First: The Evolution of Newspaper Online Business Models, 1995–2017
Online Newspaper Industry: Strengths and Challenges
Strength: Newspaper Audience Size and Growth.
Challenge: Digital Ad Revenue.
Strength: Content Is King.
Challenge: Finding a Revenue Model.
Challenge: Growth of Pure Digital Competitors.
Challenge: Can Newspapers Survive Digital Disruption.
Magazines Rebound on The Tablet Platform
E-Books and Online Book Publishing
Amazon and Apple: The New Digital Media Ecosystems
E-book Business Models
The Challenges Facing Traditional Book Publishers
Interactive Books: Converging Technologies
10.3 The Online Entertainment Industry
Online Entertainment Market Size and Growth
Feature-Length Movies
10.4 Careers in E-Commerce
The Company
Position: Digital Audience Development Specialist
Preparing for The Interview
Possible First Interview Questions
10.5 Case Study Netflix How Does This Movie End?
Case Study Questions
10.6 Review
Key Concepts
Chapter 11 Social Networks, Auctions, and Portals
Learning Objectives
11.1 Social Networks and Online Communities
What is an Online Social Network?
The Growth of Social Networks and Online Communities
Turning Social Networks into Businesses
Types of Social Networks and Their Business Models
Social Network Technologies and Features
11.2 Online Auctions
Benefits and Costs of Auctions
Benefits of Auctions
Risks and Costs of Auctions
Auctions as an E-Commerce Business Model
Types and Examples of Auctions
When to Use Auctions (And for What) in Business
Auction Prices: Are They The Lowest?
Consumer Trust in Auctions
When Auction Markets Fail: Fraud and Abuse in Auctions
11.3 E-Commerce Portals
The Growth and Evolution of Portals
Types of Portals: General-Purpose and Vertical Market
Portal Business Models
11.4 Careers in E-Commerce
The Company
Position: Social Marketing Specialist
Preparing for The Interview
Possible First Interview Questions
11.5 Case Study eBay Evolves
Case Study Questions
11.6 Review
Key Concepts
Chapter 12 B2B E-commerce: Supply Chain Management and Collaborative Commerce
Learning Objectives
12.1 An Overview of B2B E-Commerce
Some Basic Definitions
The Evolution of B2B E-Commerce
The Growth of B2B E-Commerce
Potential Benefits and Challenges of B2B E-Commerce
12.2 The Procurement Process and Supply Chains
Steps in The Procurement Process
Types of Procurement
Multi-Tier Supply Chains
Visibility and Other Concepts in Supply Chain Management
The Role of Existing Legacy Computer Systems and Enterprise Systems in Supply Chains
12.3 Trends in Supply Chain Management and Collaborative Commerce
Just-In-Time and Lean Production
Supply Chain Simplification
Supply Chain Black Swans: Adaptive Supply Chains
Accountable Supply Chains: Labor Standards
Sustainable Supply Chains: Lean, Mean, and Green
Electronic Data Interchange (EDI)
Mobile B2B
B2B in The Cloud
Supply Chain Management Systems
Collaborative Commerce
Collaboration 2.0: Cloud, Web, Social, and Mobile
Social Networks and B2B: The Extended Social Enterprise
B2B Marketing
12.4 Net Marketplaces: The Selling Side of B2B
Characteristics of Net Marketplaces
Types of Net Marketplaces
Industry Consortia
12.5 Private Industrial Networks
Objectives of Private Industrial Networks
Private Industrial Networks and Collaborative Commerce
Implementation Barriers
12.6 Careers in E-Commerce
The Company
Position: Junior Supply Chain Analyst
How to Prepare for The Interview
Possible First Interview Questions
12.7 Case Study Elemica Cooperation, Collaboration, and Community
Case Study Questions

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Test bank for E Commerce 2018 14th Edition by Kenneth C. Laudon