Solution Manual for Managerial Economics and Strategy 1st Edition by Jeffrey M. Perloff

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Solution Manual for Managerial Economics and Strategy 1st Edition by Jeffrey M. Perloff

Solution Manual for Managerial Economics and Strategy 1st Edition by Jeffrey M. Perloff

Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.
Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In-text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at the rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer handbags a customer is allowed to buy.
To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
Note: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for ISBN-10: 0133457087/ ISBN-13: 9780133457087. That package includes ISBN-10: 0321566440 / ISBN-13: 9780321566447 Managerial Economics ISBN-10: 013314612X / ISBN-13: 9780133146127 MyEconLab — NEW MyEconLab with Pearson eText — Standalone Access Card — for Managerial Economics MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.

Additional ISBNs

0133812758, 9780133812756

Table of Content

Title Page
Copyright Page
Supplements
Acknowledgments
Contents
Preface
Chapter 1 Introduction
1.1 Managerial Decision Making
Profit
Trade-Offs
Other Decision Makers
Strategy
1.2 Economic Models
MINI-CASE: Using an Income Threshold Model in China
Simplifying Assumptions
Testing Theories
Positive and Normative Statements
Summary
Chapter 2 Supply and Demand
MANAGERIAL PROBLEM: Carbon Taxes
2.1 Demand
The Demand Curve
The Demand Function
USING CALCULUS: Deriving the Slope of a Demand Curve
Summing Demand Curves
MINI-CASE: Aggregating the Demand for Broadband Service
2.2 Supply
The Supply Curve
The Supply Function
Summing Supply Curves
2.3 Market Equilibrium
Using a Graph to Determine the Equilibrium
Using Algebra to Determine the Equilibrium
Forces That Drive the Market to Equilibrium
2.4 Shocks to the Equilibrium
Effects of a Shift in the Demand Curve
Effects of a Shift in the Supply Curve
Q&A 2.1
MANAGERIAL IMPLICATION: Taking Advantage of Future Shocks
Effects of Shifts in Both Supply and Demand Curves
MINI-CASE Genetically Modified Foods
Q&A 2.2
2.5 Effects of Government Interventions
Policies That Shift Curves
MINI-CASE: Occupational Licensing
Price Controls
MINI-CASE: Disastrous Price Controls
Sales Taxes
Q&A 2.3
MANAGERIAL IMPLICATION: Cost Pass-Through
2.6 When to Use the Supply-and-Demand Model
MANAGERIAL SOLUTION: Carbon Taxes
Summary
Questions
Chapter 3 Empirical Methods for Demand Analysis
MANAGERIAL PROBLEM: Estimating the Effect of an iTunes Price Change
3.1 Elasticity
The Price Elasticity of Demand
MANAGERIAL IMPLICATION: Changing Prices to Calculate an Arc Elasticity
Q&A 3.1
USING CALCULUS: The Point Elasticity of Demand
Q&A 3.2
Elasticity Along the Demand Curve
Other Demand Elasticities
MINI-CASE: Substitution May Save Endangered Species
Demand Elasticities over Time
Other Elasticities
Estimating Demand Elasticities
MINI-CASE: Turning Off the Faucet
3.2 Regression Analysis
A Demand Function Example
MINI-CASE The Portland Fish Exchange
Multivariate Regression
Q&A 3.3
Goodness of Fit and the R(sup[2]) Statistic
MANAGERIAL IMPLICATION Focus Groups
3.3 Properties and Statistical Significance of Estimated Coefficients
Repeated Samples
Desirable Properties for Estimated Coefficients
A Focus Group Example
Confidence Intervals
Hypothesis Testing and Statistical Significance
3.4 Regression Specification
Selecting Explanatory Variables
MINI-CASE Determinants of CEO Compensation
Q&A 3.4
Functional Form
MANAGERIAL IMPLICATION: Experiments
3.5 Forecasting
Extrapolation
Theory-Based Econometric Forecasting
MANAGERIAL SOLUTION: Estimating the Effect of an iTunes Price Change
Summary
Questions
Appendix 3 The Excel Regression Tool
Chapter 4 Consumer Choice
MANAGERIAL PROBLEM: Paying Employees to Relocate
4.1 Consumer Preferences
Properties of Consumer Preferences
MINI-CASE: You Can’t Have Too Much Money
Preference Maps
4.2 Utility
Utility Functions
Ordinal and Cardinal Utility
Marginal Utility
USING CALCULUS Marginal Utility
Marginal Rates of Substitution
4.3 The Budget Constraint
Slope of the Budget Line
USING CALCULUS: The Marginal Rate of Transformation
Effects of a Change in Price on the Opportunity Set
Effects of a Change in Income on the Opportunity Set
Q&A 4.1
MINI-CASE: Rationing
Q&A 4.2
4.4 Constrained Consumer Choice
The Consumer’s Optimal Bundle
Q&A 4.3
MINI-CASE: Why Americans Buy More E-Books Than Do Germans
Q&A 4.4
Promotions
MANAGERIAL IMPLICATION: Designing Promotions
4.5 Deriving Demand Curves
4.6 Behavioral Economics
Tests of Transitivity
Endowment Effects
MINI-CASE: How You Ask the Question Matters
Salience
MANAGERIAL IMPLICATION: Simplifying Consumer Choices
MANAGERIAL SOLUTION: Paying Employees to Relocate
Summary
Questions
Appendix 4A: The Marginal Rate of Substitution
Appendix 4B: The Consumer Optimum
Chapter 5 Production
MANAGERIAL PROBLEM: Labor Productivity During Recessions
5.1 Production Functions
5.2 Short-Run Production
The Total Product Function
The Marginal Product of Labor
USING CALCULUS Calculating the Marginal Product of Labor
Q&A 5.1
The Average Product of Labor
Graphing the Product Curves
The Law of Diminishing Marginal Returns
MINI-CASE: Malthus and the Green Revolution
5.3 Long-Run Production
Isoquants
MINI-CASE A Semiconductor Isoquant
Substituting Inputs
Q&A 5.2
USING CALCULUS: Cobb-Douglas Marginal Products
5.4 Returns to Scale
Constant, Increasing, and Decreasing Returns to Scale
Q&A 5.3
MINI-CASE: Returns to Scale in U.S. Manufacturing
Varying Returns to Scale
MANAGERIAL IMPLICATION: Small Is Beautiful
5.5 Productivity and Technological Change
Relative Productivity
MINI-CASE: U.S. Electric Generation Efficiency
Innovation
MINI-CASE: Tata Nano’s Technical and Organizational Innovations
MANAGERIAL SOLUTION: Labor Productivity During Recessions
Summary
Questions
Chapter 6 Costs
MANAGERIAL PROBLEM: Technology Choice at Home Versus Abroad
6.1 The Nature of Costs
Opportunity Costs
MINI-CASE The Opportunity Cost of an MBA
Q&A 6.1
Costs of Durable Inputs
Sunk Costs
MANAGERIAL IMPLICATION: Ignoring Sunk Costs
6.2 Short-Run Costs
Common Measures of Cost
USING CALCULUS: Calculating Marginal Cost
Cost Curves
Production Functions and the Shapes of Cost Curves
USING CALCULUS: Calculating Cost Curves
Short-Run Cost Summary
6.3 Long-Run Costs
Input Choice
MANAGERIAL IMPLICATION: Cost Minimization by Trial and Error
MINI-CASE: The Internet and Outsourcing
Q&A 6.2
The Shapes of Long-Run Cost Curves
MINI-CASE: Economies of Scale in Nuclear Power Plants
Q&A 6.3
Long-Run Average Cost as the Envelope of Short-Run Average Cost Curves
MINI-CASE: Long-Run Cost Curves in Beer Manufacturing and Oil Pipelines
6.4 The Learning Curve
MINI-CASE: Learning by Drilling
6.5 The Costs of Producing Multiple Goods
MINI-CASE: Scope
MANAGERIAL SOLUTION: Technology Choice at Home Versus Abroad
Summary
Questions
Appendix 6 Long-Run Cost Minimization
Chapter 7 Firm Organization and Market Structure
MANAGERIAL PROBLEM: Clawing Back Bonuses
7.1 Ownership and Governance of Firms
Private, Public, and Nonprofit Firms
MINI-CASE: Chinese State-Owned Enterprises
Ownership of For-Profit Firms
Firm Governance
7.2 Profit Maximization
Profit
Two Steps to Maximizing Profit
USING CALCULUS: Maximizing Profit
Q&A 7.1
MANAGERIAL IMPLICATION: Marginal Decision Making
Profit over Time
MANAGERIAL IMPLICATION: Stock Prices Versus Profit
7.3 Owners’ Versus Managers’ Objectives
Consistent Objectives
Q&A 7.2
Conflicting Objectives
Q&A 7.3
MINI-CASE: Company Jets
Monitoring and Controlling a Manager’s Actions
Takeovers and the Market for Corporate Control
MINI-CASE: The Yahoo! Poison Pill
7.4 The Make or Buy Decision
Stages of Production
Vertical Integration
Profitability and the Supply Chain Decision
MINI-CASE: Vertical Integration at American Apparel
MINI-CASE: Aluminum
Market Size and the Life Cycle of a Firm
7.5 Market Structure
The Four Main Market Structures
Comparison of Market Structures
Road Map to the Rest of the Book
MANAGERIAL SOLUTION: Clawing Back Bonuses
Summary
Questions
Appendix 7 Interest Rates, Present Value, and Future Value
Chapter 8 Competitive Firms and Markets
MANAGERIAL PROBLEM: The Rising Cost of Keeping On Truckin’
8.1 Perfect Competition
Characteristics of a Perfectly Competitive Market
Deviations from Perfect Competition
8.2 Competition in the Short Run
How Much to Produce
Q&A 8.1
USING CALCULUS: Profit Maximization with a Specific Tax
Whether to Produce
MINI-CASE: Oil, Oil Sands, and Oil Shale Shutdowns
The Short-Run Firm Supply Curve
The Short-Run Market Supply Curve
Short-Run Competitive Equilibrium
8.3 Competition in the Long Run
Long-Run Competitive Profit Maximization
The Long-Run Firm Supply Curve
MINI-CASE: The Size of Ethanol Processing Plants
The Long-Run Market Supply Curve
MINI-CASE: Fast-Food Firms’ Entry in Russia
MINI-CASE: Upward-Sloping Long-Run Supply Curve for Cotton
Long-Run Competitive Equilibrium
Zero Long-Run Profit with Free Entry
8.4 Competition Maximizes Economic Well-Being
Consumer Surplus
MANAGERIAL IMPLICATION: Willingness to Pay on eBay
Producer Surplus
Q&A 8.2
Q&A 8.3
Competition Maximizes Total Surplus
MINI-CASE: The Deadweight Loss of Christmas Presents
Effects of Government Intervention
Q&A 8.4
MANAGERIAL SOLUTION: The Rising Cost of Keeping On Truckin’
Summary
Questions
Chapter 9 Monopoly
MANAGERIAL PROBLEM: Brand-Name and Generic Drugs
9.1 Monopoly Profit Maximization
Marginal Revenue
USING CALCULUS: Deriving a Monopoly’s Marginal Revenue Function
Q&A 9.1
Choosing Price or Quantity
Two Steps to Maximizing Profit
USING CALCULUS: Solving for the Profit- Maximizing Output
Effects of a Shift of the Demand Curve
9.2 Market Power
Market Power and the Shape of the Demand Curve
MANAGERIAL IMPLICATION: Checking Whether the Firm Is Maximizing Profit
MINI-CASE: Cable Cars and Profit Maximization
The Lerner Index
MINI-CASE: Apple’s iPad
Q&A 9.2
Sources of Market Power
9.3 Market Failure Due to Monopoly Pricing
Q&A 9.3
9.4 Causes of Monopoly
Cost-Based Monopoly
Q&A 9.4
Government Creation of Monopoly
MINI-CASE: Botox
9.5 Advertising
Deciding Whether to Advertise
How Much to Advertise
USING CALCULUS: Optimal Advertising
Q&A 9.5
MINI-CASE: Super Bowl Commercials
9.6 Networks, Dynamics, and Behavioral Economics
Network Externalities
Network Externalities and Behavioral Economics
Network Externalities as an Explanation Monopolies
MINI-CASE: Critical Mass and eBay
MANAGERIAL IMPLICATION: Introductory Prices
MANAGERIAL SOLUTION: Brand-Name and Generic Drugs
Summary
Questions
Chapter 10 Pricing with Market Power
MANAGERIAL PROBLEM: Sale Prices
10.1 Conditions for Price Discrimination
Why Price Discrimination Pays
MINI-CASE: Disneyland Pricing
Which Firms Can Price Discriminate
MANAGERIAL IMPLICATION: Preventing Resale
MINI-CASE: Preventing Resale of Designer Bags
Not All Price Differences Are Price Discrimination
Types of Price Discrimination
10.2 Perfect Price Discrimination
How a Firm Perfectly Price Discriminates
Perfect Price Discrimination Is Efficient but Harms Some Consumers
MINI-CASE: Botox Revisited
Q&A 10.1
Individual Price Discrimination
MINI-CASE Dynamic Pricing at Amazon
10.3 Group Price Discrimination
Group Price Discrimination with Two Groups
USING CALCULUS: Maximizing Profit for a Group Discriminating Monopoly
MINI-CASE: Reselling Textbooks
Q&A 10.2
Identifying Groups
MANAGERIAL IMPLICATION: Discounts
Effects of Group Price Discrimination on Total Surplus
10.4 Nonlinear Price Discrimination
10.5 Two-Part Pricing
Two-Part Pricing with Identical Consumers
Two-Part Pricing with Differing Consumers
MINI-CASE: Available for a Song
10.6 Bundling
Pure Bundling
Mixed Bundling
Q&A 10.3
Requirement Tie-In Sales
MANAGERIAL IMPLICATION: Ties That Bind
10.7 Peak-Load Pricing
MINI-CASE: Downhill Pricing
MANAGERIAL SOLUTION: Sale Prices
Summary
Questions
Chapter 11 Oligopoly and Monopolistic Competition
MANAGERIAL PROBLEM: Gaining an Edge from Government Aircraft Subsidies
11.1 Cartels
Why Cartels Succeed or Fail
MINI-CASE: A Catwalk Cartel
Maintaining Cartels
11.2 Cournot Oligopoly
Airlines
USING CALCULUS: Deriving a Cournot Firm’s Marginal Revenue
The Number of Firms
MINI-CASE: Air Ticket Prices and Rivalry
Nonidentical Firms
Q&A 11.1
Q&A 11.2
MANAGERIAL IMPLICATION: Differentiating a Product Through Marketing
Mergers
MINI-CASE: Acquiring Versus Merging
11.3 Bertrand Oligopoly
Identical Products
Differentiated Products
11.4 Monopolistic Competition
MANAGERIAL IMPLICATION: Managing in the Monopolistically Competitive Food Truck Market
Equilibrium
Q&A 11.3
Profitable Monopolistically Competitive Firms
MINI-CASE: Zoning Laws as a Barrier to Entry by Hotel Chains
MANAGERIAL SOLUTION: Gaining an Edge from Government Aircraft Subsidies
Summary
Questions
Appendix 11A: Cournot Oligopoly with Many Firms
Appendix 11B: Nash-Bertrand Equilibrium
Chapter 12 Game Theory and Business Strategy
MANAGERIAL PROBLEM: Dying to Work
12.1 Oligopoly Games
Dominant Strategies
Best Responses
Failure to Maximize Joint Profits
MINI-CASE: Strategic Advertising
Q&A 12.1
12.2 Types of Nash Equilibria
Multiple Equilibria
MINI-CASE: Timing Radio Ads
Mixed-Strategy Equilibria
MINI-CASE: Competing E-Book Formats
Q&A 12.2
12.3 Information and Rationality
Incomplete Information
MANAGERIAL IMPLICATION: Solving Coordination Problems
Rationality
MANAGERIAL IMPLICATION: Using Game Theory to Make Business Decisions
12.4 Bargaining
Bargaining Games
The Nash Bargaining Solution
Q&A 12.3
USING CALCULUS: Maximizing the Nash Product
MINI-CASE: Nash Bargaining over Coffee
Inefficiency in Bargaining
12.5 Auctions
Elements of Auctions
Bidding Strategies in Private-Value Auctions
MINI-CASE: Experienced Bidders
MINI-CASE: Google Advertising
The Winner’s Curse
MANAGERIAL IMPLICATION: Auction Design
MANAGERIAL SOLUTION: Dying to Work
Summary
Questions
Appendix 12 Determining a Mixed Strategy
Chapter 13 Strategies over Time
MANAGERIAL PROBLEM: Intel and AMD’s Advertising Strategies
13.1 Repeated Games
Strategies and Actions in Dynamic Games
Cooperation in a Repeated Prisoner’s Dilemma Game
MINI-CASE: Tit-for-Tat Strategies in Trench Warfare
Implicit Versus Explicit Collusion
Finitely Repeated Games
13.2 Sequential Games
Stackelberg Oligopoly
Credible Threats
Q&A 13.1
13.3 Deterring Entry
Exclusion Contracts
MINI-CASE: Pay-for-Delay Agreements
Limit Pricing
MINI-CASE: Pfizer Uses Limit Pricing to Slow Entry
Q&A 13.2
Entry Deterrence in a Repeated Game
13.4 Cost Strategies
Investing to Lower Marginal Cost
Learning by Doing
Raising Rivals’ Costs
Q&A 13.3
MINI-CASE: Auto Union Negotiations
13.5 Disadvantages of Moving First
The Holdup Problem
MINI-CASE: Venezuelan Nationalization
MANAGERIAL IMPLICATION: Avoiding Holdups
Moving Too Quickly
MINI-CASE: Advantages and Disadvantages of Moving First
13.6 Behavioral Game Theory
Ultimatum Games
MINI-CASE: GM’s Ultimatum
Levels of Reasoning
MANAGERIAL IMPLICATION: Taking Advantage of Limited Strategic Thinking
MANAGERIAL SOLUTION: Intel and AMD’s Advertising Strategies
Summary
Questions
Appendix 13 A Mathematical Approach to Stackelberg Oligopoly
Chapter 14 Managerial Decision Making Under Uncertainty
MANAGERIAL PROBLEM: Risk and Limited Liability
14.1 Assessing Risk
Probability
Expected Value
Q&A 14.1
Variance and Standard Deviation
MANAGERIAL IMPLICATION: Summarizing Risk
14.2 Attitudes Toward Risk
Expected Utility
Risk Aversion
Q&A 14.2
USING CALCULUS: Diminishing Marginal Utility of Wealth
MINI-CASE: Stocks’ Risk Premium
Risk Neutrality
Risk Preference
MINI-CASE: Gambling
Risk Attitudes of Managers
14.3 Reducing Risk
Obtaining Information
MINI-CASE: Bond Ratings
Diversification
MANAGERIAL IMPLICATION: Diversifying Retirement Funds
Insurance
Q&A 14.3
MINI-CASE: Limited Insurance for Natural Disasters
14.4 Investing Under Uncertainty
Risk-Neutral Investing
Risk-Averse Investing
Q&A 14.4
14.5 Behavioral Economics and Uncertainty
Biased Assessment of Probabilities
MINI-CASE: Biased Estimates
Violations of Expected Utility Theory
Prospect Theory
MANAGERIAL SOLUTION: Risk and Limited Liability
Summary
Questions
Chapter 15 Asymmetric Information
MANAGERIAL PROBLEM: Limiting Managerial Incentives
15.1 Adverse Selection
Adverse Selection in Insurance Markets
Products of Unknown Quality
Q&A 15.1
Q&A 15.2
MINI-CASE: Reducing Consumers’ Information
15.2 Reducing Adverse Selection
Restricting Opportunistic Behavior
Equalizing Information
MANAGERIAL IMPLICATION: Using Brand Names and Warranties as Signals
MINI-CASE: Changing a Firm’s Name
MINI-CASE: Adverse Selection on eBay Motors
15.3 Moral Hazard
Moral Hazard in Insurance Markets
Moral Hazard in Principal-Agent Relationships
MINI-CASE: Selfless or Selfish Doctors?
Q&A 15.3
15.4 Using Contracts to Reduce Moral Hazard
Fixed-Fee Contracts
Contingent Contracts
MINI-CASE: Contracts and Productivity in Agriculture
Q&A 15.4
15.5 Using Monitoring to Reduce Moral Hazard
Hostages
MANAGERIAL IMPLICATION: Efficiency Wages
After-the-Fact Monitoring
MINI-CASE: Abusing Leased Cars
MANAGERIAL SOLUTION: Limiting Managerial Incentives
Summary
Questions
Chapter 16 Government and Business
MANAGERIAL PROBLEM: Licensing Inventions
16.1 Market Failure and Government Policy
The Pareto Principle
Cost-Benefit Analysis
16.2 Regulation of Imperfectly Competitive Markets
Regulating to Correct a Market Failure
Q&A 16.1
MINI-CASE: Natural Gas Regulation
Regulatory Capture
Applying the Cost-Benefit Principle to Regulation
16.3 Antitrust Law and Competition Policy Mergers
Mergers
MINI-CASE: Hospital Mergers: Market Power Versus Efficiency
Predatory Actions
Vertical Relationships
MINI-CASE: An Exclusive Contract for a Key Ingredient
16.4 Externalities
MINI-CASE Negative Externalities from Spam
The Inefficiency of Competition with Externalities
Reducing Externalities
MINI-CASE: Pulp and Paper Mill Pollution and Regulation
Q&A 16.2
MINI-CASE: Why Tax Drivers
The Coase Theorem
MANAGERIAL IMPLICATION: Buying a Town
16.5 Open-Access, Club, and Public Goods
Open-Access Common Property
MINI-CASE For Whom the Bridge Tolls
Club Goods
MINI-CASE: Piracy
Public Goods
16.6 Intellectual Property
Patents
Q&A 16.3
MANAGERIAL IMPLICATION: Trade Secrets
Copyright Protection
MANAGERIAL SOLUTION: Licensing Inventions
Summary
Questions
Chapter 17 Global Business
MANAGERIAL PROBLEM: Responding to Exchange Rates
17.1 Reasons for International Trade
Comparative Advantage
Q&A 17.1
MANAGERIAL IMPLICATION: Paul Allen’s Comparative Advantage
Increasing Returns to Scale
MINI-CASE: Barbie Doll Varieties
17.2 Exchange Rates
Determining the Exchange Rate
Exchange Rates and the Pattern of Trade
MANAGERIAL IMPLICATION: Limiting Arbitrage and Gray Markets
Managing Exchange Rate Risk
17.3 International Trade Policies
Quotas and Tariffs in Competitive Markets
Q&A 17.2
MINI-CASE: Managerial Responses to the Chicken Tax Trade War
Rent Seeking
Noncompetitive Reasons for Trade Policy
MINI-CASE: Dumping and Countervailing Duties for Solar Panels
Trade Liberalization and the World Trading System
Trade Liberalization Problems
17.4 Multinational Enterprises
Becoming a Multinational
MINI-CASE: What’s an American Car?
International Transfer Pricing
Q&A 17.3
MINI-CASE: Profit Repatriation
17.5 Outsourcing
MANAGERIAL SOLUTION: Responding to Exchange Rates
Summary
Questions
Answers to Selected Questions
Definitions
References
Sources for Managerial Problems, Mini-Cases, and Managerial Implications
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
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Solution Manual for Managerial Economics and Strategy 1st Edition by Jeffrey M. Perloff