Solution Manual for Cutlip and Centers Effective Public Relations 11th Edition by Glen M. Broom
Solution Manual for Cutlip and Centers Effective Public Relations 11th Edition by Glen M. Broom
For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Table of Contents
PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions
Free Sample Solution Manual for Cutlip and Centers Effective Public Relations 11th Edition by Glen M. Broom
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