Solution Manual For Cases in Marketing Management 1st Edition by Kenneth E. Clow

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Solution Manual For Cases in Marketing Management 1st Edition by Kenneth E. Clow

Solution Manual For Cases in Marketing Management 1st Edition by Kenneth E. Clow

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor’s resources on CD-ROM. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.

Cases in Marketing Management is a unique collection of 40 cases from Ivey Publishing. This casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

Key Features

  • Presents real-world cases related to marketing management: Cases illustrate the complex nature of marketing management in organizations from around the world.
  • Provides current cases: The majority of the included cases are from 2009 and 2010, and all of the cases were published or updated after 2007, providing students with an up-to-date look at the companies and issues presented.
  • Generates classroom discussion: Cases let students grapple with actual decisions that real-world managers have faced.
  • Offers much more than a packet of cases: The editors provide summaries of concepts, helpful discussion questions, and readings for each chapter.

Table of Contents

Preface
Acknowledgments
1. The Nature of Marketing Management
Chantale and Clinton Call for Service
2. Market Analysis
GENICON: A Surgical Strike into Emerging Markets
Hyundaicard’s Marketing Strategy
TerraCycle Inc.
3. Data Warehousing
AIR MILES Canada: Rebranding the Air Miles Reward Program
Conroy’s Acura: Lifetime Customer Value and Return on Marketing
4. Building a Customer-Oriented Marketing Department
A Difficult Hiring Decision at Central Bank
Boman Communications
5. Customer Acquisition Strategies and Tactics
Ruth’s Chris: The High Stakes of International Expansion
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Best Buy, Inc.: Dual Branding in China
6. Pricing
Hanson Production: Pricing for Opening Day
Sy.Med Development, Inc.
Arvind Mills: Re-Evaluating Profitability
7. Advertising, Alternative and Direct Marketing
La Hacienda Del Sol
Shoppers Stop: Targeting the Young
Eat2Eat.com
8. Sales Promotions
SC Johnson: Planning Coupon Promotions
Phillips Food, Inc.: Introducing King Crab to the Trade
Boots: Hair Care Sales Promotion
9. Personal Selling
Global Source Healthcare: Allocating Sales Resources
Spectrum Brands, Inc.: The Sales Force Dilemma
BioMed Co. Ltd.: Designing a New Sales Compensation Plan
10. Internal Communications
Retail Execution: Linens ‘N Things
GDR versus Kodak: Bart Film Scanner
11. External Communications
Walmart Puerto Rico: Promoting Development through a Public-Private Partnership
“Hips Feel Good”: Dove’s Campaign for Real Beauty
New Balance: Developing an Integrated CSR Strategy
12. Distribution and Supply Chain Management
YvesCreations, LLC.: Alex Goes to Hollywood
Eureka Forbes, Ltd: Growing the Water Purifier Business
Kraft Foods: The Coffee Pod Launch
13. Web Site and Internet Management
Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?
Anduro Marketing: Internet Services vs. Software Sales
Molson Canada: Social Media Marketing
14. Customer Retention and Recovery
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Personal Shoppers at Sears: The Elf Initiative
15. Marketing Control
Microsoft and the Xbox 360 Ring of Death
Kenexa
About the Editors
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Solution Manual For Cases in Marketing Management 1st Edition by Kenneth E. Clow