Solution Manual for Canadian PR for the Real World 1st Edition by Maryse Cardin
Solution Manual for Canadian PR for the Real World 1st Edition by Maryse Cardin
Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada.
Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies.
By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.
- Chapter 1 Public Relations in Canada
- Chapter 2 Influencing public opinion: the foundation of PR then and now
- Chapter 3 Corporate Social Responsibility, Cause PR, and Environmental PR
- Chapter 4 The Public Relations Plan
- Chapter 5 Writing for PR
- Chapter 6 Media Relations
- Chapter 7 Social Media
- Chapter 8 Media Training
- Chapter 9 Internal Communications
- Chapter 10 Special Events Management
- Chapter 11 Issues Management and Crisis Communications
- Chapter 12 Other Areas of PR Specialization
Free Sample Solution Manual for Canadian PR for the Real World 1st Edition by Maryse Cardin
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Solution Manual for Canadian PR for the Real World 1st Edition by Maryse Cardin
